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PEN Social Media

By barmour

  • Unofficial creation of Twitter and Facebook pages

  • Period: to

    PEN Social Media

  • Pre-Planning until Nov 28, 2011: define objectives, create PEN Social Media Plan Coles Notes

  • PEN eNews published announcing PEN social media activities

  • First tweet and Facebook post; 48 Likes

  • PEN Team Meeting re: Intro to Social Media and PEN Plan

  • Daily process for monitoring social media; 54 Likes

  • Education and Learning monthly newsletter

  • - Feb 13, PEN access:193 FB, 73 TW, 0 LinkedIn

  • 77 Likes; 19 Talking About; 522 Reach

  • Meeting with Samantha, Ryerson re: PEN SM evaluation

  • until Feb. 19, 2012 - Kerri did the social media posts

  • PEN eNews published; 199 Likes, 32 Talking; 594 Reach

  • DC Education and Learning Newsletter contribution

  • - Mar 13; PEN access: 150 FB; 19 TW; 4 LinkedIn

  • Hootsuite University Training Kristyn, Jayne and Beth

  • DC Social Media meeting in Toronto

  • Jayne presented PEN SM to MT

  • Nutrition Month myths - posted throughout the month

  • Create PEN Linked In account

  • 451 Likes; 56 Talking; 1610 reach; Target 300 Likes

  • Current Issues - Social Media

  • - Apr 13; PEN access: 377 FB, 13 TW; 9 LinkedIn

  • various articles on social media read by Kristyn

  • Webinar - How e-Listening Can Change the Way You Do Business

  • Pinterest and Google + compare and contrast

  • PEN eNews published

  • 559 Likes; 51 Talking; 1758 Reach

  • - May 13; PEN access: 297 FB, 70 TW; 31 LinkedIn

  • Build capacity for LinkedIn, background document; post, 9 followers

  • examine Twitter followers, follow some

  • DAA social media strategy received, publish in PEN eNews

  • Initial report from Samantha re: PEN Social Media Evaluation

  • 515 Likes; 46 Talking; 2,272 Reach; 437 Twitter