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The Modest Start for a Bold Idea
A Mississippi shop owner started to bottle Coke in glass bottles named Hutchinson -
Birth of the Contour Bottle
Bottlers worried that the bottle was turning into "copycat" bottles so they hired a company to design a new style, the Contour Bottle. -
6-Packs
6-Packs were introduced so people were encouraged to take home their drink to share. -
First Coke Can
The original can, from 1955, featured the Coca-Cola wordmark in red against a white diamond -
Packaging Innovations
For the first time buyers could choose between different sizes of Coke instead of just the standard size. -
Recyclable Bottle
Coke introduced the 2 Liter Coca Cola Bottle and became popular due to the plastic non breakable resealable lightweight material. -
Reducing Waste
The Ultra-Glass Contour bottle was introduced and was 20% lighter. -
Aluminum Bottle
With the help of 5 continents Coke introduced the Aluminum Bottle, the M5 -
Green Bottles
Launched the Plant Bottle in the US made with 30% Plant material. -
Your Name on our Bottles
The 'Share a Coke' campaign was a huge success in many countries.