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Colin Kaepernick takes action
Colin Kaepernick NFL player refuses to stand up for the American National Anthem, to protest against oppression and police brutality in America.
“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of colour,” Kaepernick told NFL Network’s Steve Wyche. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.” -
Trump's Speech
Link text Trump wants to see Colin Kaepernick and all the players involved to get fired. -
NIKE's campaign "Just Do It"
For the 30th anniversary of their « Just do it » campaign, NIKE chooses Colin Kaepernick as their new face. " Believe in something.
Even if it means sacrificing everything." -
Shares of NIKE's stock dropping
Shares of NIKE's stock dropped off 3.2% by the next day. -
People burning their NIKE shoes & clothes
People against Colin Kaepernick’s action started to refuse to wear NIKE and began burning their own NIKE shoes and clothes. The hashtag #BoycottNike went viral online. -
NIKE Total Sales Revenue increasing
NIKE earned $43 million in media exposure in 24 hours. -
Nike's online sales skyrocketing
But, in the next few days after the ad launch, Nike’s online sales raised more than 25%.
