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The Start
The Start of Nike as a sports shoe import company called Blue Ribbon Sports.
The company was founded by the US entrepreneur Philip Knight
and the sports trainer Bill Bowerman. -
Officially Nike
The company was renamed Nike Inc.
The name Nike stands for the Greek Goddess of Victory -
The design
A graphic design student , Carolyn Davidson designed the “swoosh” sign … For $35 -
The Goat
Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan originally is banned by the NBA, drawing a tremendous amount of publicity. -
The First Campaign
The first “Just Do It’ campaign is launched with running icon Walt Stack -
The Slogan
The slogan “Just Do It’ is created. It was inspired by a serial killer Gary Gilmore -
Giving Back
Nike launches a “ Reuse - A - shoe” program aimed to help benefit the environment
and the community. -
NFL
Nike signs an apparel contract with the NFL -
$$$$
Nike named “Marketer Of The Year” by Advertising age -
King James
Nike signs Lebron James -
D1
The Nike Pro Combat jersey collection is worn by division 1 football teams -
Still Growing
Nike signs a deal to become the official apparel supplier of the NBA starting in 2017 -
Net Worth
Nike is worth about $100.1 billion and is increasing day by day
