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Foundation
New Balance was founded by William J. Riley in Boston in 1906 with the goal to provide shoes to people that had more arch support and that were more comfortable. -
Arthur Hall
Arthur Hall joined into his business. Arthur Hall was good at selling shoes to policemen and other people who worked on their feet all day. -
Kidd Family
Arthur Hall sold New Balance to his son-in-law and his daughter, named Eleanor and Paul Kidd. -
Trackster
Things changed, and they started creating different kinds of shoes. The “trackster” was released. -
Jim Davis
The Company was sold again to Jim Davis. Jim Davis did not change the concept because he felt as if New Balance had a good thing going with the direction they were currently going in. -
Marketing
The first evidence of New Balance and marketing was shown as the shoe was seen during the NYC marathon and gained a great amount of publicity and the company really took off after this. -
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Conflict
A huge conflict arose because in the past their shoes had been made in the United States, but to cut costs they started manufacturing shoes overseas. -
James Worthy
James Worthy signs with New Balance and three shoes were released with James Worthy’s name and number on them -
1000s
The first shoes in their main “1000” series were released. These shoes are still being made today and they are very popular. -
Major League Lacrosse
New Balance becomes a large sponsor of the Major League Lacrosse. -
Brine
New Balance acquires Brine, a lacrosse, hockey and soccer company. -
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NBN & NBIN
New Balance sponsors Indoor and Outdoor High School Track championship. -
Rob Pannell
New Balance signs Rob Pannell to a deal. Rob Pannell becomes the face of the lacrosse division. -
Freeze
New Balance releases their first lacrosse cleat, the New Balance Freeze.
