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NBA is founded
The league was founded in New York City on June 6, 1946, as the Basketball Association of America (BAA).[3] The league adopted the name National Basketball Association on August 3, 1949, after merging with its rival National Basketball League (NBL) -
NBA's success
Although there had been earlier attempts at professional basketball leagues, including the American Basketball League and the NBL, the BAA was the first league to attempt to play primarily in large arenas in major cities. -
Shaping the Game
Japanese-American Wataru Misaka broke the NBA color barrier in the 1947–48 season when he played for the New York Knicks. He remained the only non-white player in league history prior to the first African-American, Harold Hunter, signing with the Washington Capitols in 1950. -
Its all in the Shoes
Shoe endorsements in the nba bring in the most money out of any endorsement deals signed with the franchise. Superstar athletes that are signed to Nike/Jordan can make around $15-$20 million per year for as long as their contract states. -
Sponsors
Anheuser-Busch is the leading sponsor of NBA teams, followed by State Farm, Gatorade, MillerCoors, Adidas, Coca-Cola, Spalding, Kia Motors, McDonald's, Pepsi-Cola and Geico -
Revenue
Each team then receives an allocation equal to the league’s average team payroll for that season from the revenue pool. If a team’s contribution to the pool is less than the league’s average team payroll, then that team is a revenue recipient. Teams that contribute an amount that exceeds the average team salary fund the revenue given to receiving teams -
Endorsements
he top of the NBA endorsement food chain is led by LeBron James and Kobe Bryant. Both are global superstars who made $42 million and $34 million, respectively, last year from endorsement partners. James has been one of the NBA’s top endorsers since he was drafted by the Cleveland Cavaliers in 2003. His current partners include Nike, McDonald’s, Coca Cola, Samsung Electronics , Upper Deck, Audemars Piguet and Dunkin’ Donuts.