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Pepsi Timeline
Pharmacist Caleb Bradham from North Carolina changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola. The name comes from the two main ingredients pepsin and kola nuts. -
Pepsi Timeline
Pepsi-Cola gets a new logo with the new slogan: "The Original Pure Food Drink." Pepsi-Cola trademark is registered in Canada. -
Pepsi TImline
Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads with the slogan: "A bully drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious and Healthy" will appear on and off for the next two decades. -
Pepsi Timeline
Ninety-four new U.S. franchises are granted. -
Pepsi Timeline
New logo has a "bottle cap" look with the tag line "Bigger Drink, Better Taste." -
Pepsi Timeline
Pepsi-Cola has no choice but to raise prices to compete. It's new slogan is: "More Bounce to the Ounce". -
Pepsi Timeline
Because Americans are becoming more weight conscious, "The Light Refreshment" campaign begins. -
Pepsi Timeline
Realizing the importance of the post-war generation, it changes it's theme to "Now It's Pepsi, For Those Who Think Young." -
Pepsi Timeline
Diet Pepsi's gets its first independent campaign, "Girlwatchers." The "Girlwatchers" musical theme becomes a Top 40 hit. -
Pepsi Timeline
"You've Got a Lot to Live. Pepsi's Got a Lot to Give" becomes their new theme aimed at the Pepsi Generation.
