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Period: to
Sports & Entertainment Marketing
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NCAA is formed
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RCA establishes NBC
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Lou Gehrig appeared on a Wheaties box.
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First television is sold
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Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract
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Disneyland Opens
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Six Flags opens
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Phil Knight opens Blue Ribbon Sports. In 1972
Later changed to Nike -
Magic Kingdom opnes
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Rich Foods pays for the naming rights to the Buffalo Bills football stadium.
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The US boycotts the Summer Olympics in Moscow
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MTV debuts
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First IBM Personal Computers are available for retail sales
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Michael Jackson's Thriller is released
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Atlanta Olympics
