makeup history 10 avents

avent 8(bc)

1 CE

The smokey eye
Both men and women decorated their eyes with kohl, an ancient cosmetic made of ground-up minerals, like how charcoal is used in mascara. Kohl circles — usually done in high-dramz shades like dark green, black or blue — were supposed to ward off the evil eye. And this just in: It kinda worked! Scientists now think kohl may have offered protective properties because it killed bacteria, Even the ancients knew a smokey eye was major.

avent 10(3,000 years ago

1 CE

Rosy cheeks
Love a luminous look? Thank China for the radiant trend. Waaaay back in the day — again, 3,000+ years — there was a folk tale about a princess who became even more beautiful when a flower petal fell on her face. That sparked a trend of plum blossom makeup, which plays up rosy cheeks against a porcelain complexion.

avent 9(3,500 years ago)

1 CE

Anti-aging cream
Another big win in Egypt's evolution of makeup: uber-protective skincare. Living in such a hot, dry place, ancient Egyptians got down on skincare, incorporating everything from beeswax to olive oil to rosewater. They also worked overtime looking for ingredients to make skin tighter and more elastic, ultimately creating the world’s first anti-wrinkle serum more than 3,500 years ago. Now that’s history you can use!
Another thing you can use.

20th century(avent 2)

20

Before the 20th century, lipstick was deemed "impolite" and had a certain taboo attached to it. However, thanks to suffragettes like Elizabeth Cady Stanton and Charlotte Perkins Gilman, who wore it to signifie independece in 1912, lipstick became an accessory to confidence and empower ment. Soon after, it became clear that there needed to be a better way to produce and apply it.

21st century makeup(avent 1)

21

a 21st-century woman,When you look back on the history of makeup, we've come quite a long way. Both in terms of the makeup itself and the attitudes surrounding it. From lipstick bullets and "blush-on" glow to forging equality in makeup for any person who'd like to wear it, these are a few of the most important moments in makeup history.

avent 7(now days and some back in the days)

21

Now, makeup companies are finally offering imagery and products geared toward embracing the skin we're in. No longer is foundation a "must-wear." Brands can't get away with limited shade ranges. Makeup isn't only for those who identify as female. We certainly have a long way to go before, both consciously and unconsciously, the beauty industry doesn't require us to look a certain way. But, it's exciting to see the progress we've made and imagine the progress that's to come.

avent 4(60s makeup)

60

In the '60s, CoverGirl was the first in the United States to incorporate skincare into makeup—the company made foundation, pressed powders, and blush infused with ingredients from its Noxzema skin cream, like olive and eucalyptus oils. By 1968, CoverGirl began touting "clean makeup," using medicated products that boasted fresh, natural finishes that helped take care of skin.

avent 6(90s makeup)

90

The '90s and early aughts brought glossy, frosted lips, and Lip Smackers (in all its sugary-sweet and Coca-Cola-flavored iterations) was a makeup bag staple.
"Though those of us who grew up in the '90s and early '00s fondly recall the brand's glittery packaging and balms, Lip Smacker was actually founded in 1973," says Broadly writer Lilian Min. "It launched with generic flavors, but two years later, the company partnered with Dr. Pepper to create the world's first iconic lip balm.

60s(1964)avent 3

1964

Soft, pastel blush was popular in the '60s (this Revlon ad came out in 1964). It was the first time blush was sheer and subtle—meant to create a natural glow. Previously, bright rouge was caked on, ensuring a statement and more "obvious" makeup look. However, now, using a brush, "blush-on" was applied to the temples, hairline, jaw, and cheeks for warmth and definition.

avent 5(1975 makeup)

1975

"The seed for Iman Cosmetics was implanted in my head in 1975 on my first job for American Vogue," Iman told Into the Gloss. "It was a white model and me, and the makeup artist asked me if I brought my own foundation because he had nothing for me. … And he proceeded to put something on me, and when I looked in the mirror, I looked gray. … But after the shoot, I went to every store I could think of and asked for foundation, looking for something that had any pigment like mine.