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Preppy
Fashion inspired by elite school uniforms featuring blazers, cardigans, dress shirt and loafers -
Crow Tribe - All black
Both Rei kawakubo and Yohji Yamamoto make their paris debut around the same time (also known for their all black fashion) -
Character Fashion / Chekkers
Imitation of “idols” among teenagers -
Shibuya casual style
A style coming from private high-school students, mainly characterized by Levi’s 501 jeans, blazers, varsity sweaters, dress shirts and monogram accessories https://savvytokyo.com/heisei-fashion-trends/
https://artsandculture.google.com/exhibit/tokyo-street-fashion-and-culture-1980-2017-across/ogKCPmGdPtB7Iw?hl=en -
JJ sophis
the Joshi daisei (college girl) fashion from JJ magazine evolves into adult womens fashion -
Sporty Fashion
Aerobics gets introduced into Japan, the 1981 song "Physical" by Olivia Newton-John becomes a smash hit and sporty fashion becomes popular -
Bodikon (body conscious)
Emphasis on the natural lines of the body -
Paragal (Paradise Girl)
Term coined by JJ magazine to suggest that "everyday is paradise" Can be seen as the start of gyaru fashion -
School girl
School girl fashion with miniskirts becomes popular -
Urahara (backstreets of Harajuku)
1989 Undercover by Jun Takahashi - 1990 Good Enough by Hiroshi Fujiwara - 1993 BAPE by nigo 1993 NOWHERE opens in the backstreets of harajuku -
egg magazine
Popular Gyaru fashion magazine (1995-2014) -
High school girl style
Know especially for their loose wool sock -
Shinoler kawaii
Followers of Tomoe Shinohara (hence the name) following her debut album Supermodel -
From high school girl to Kogyaru
The gyaru style becomes more extreme -
Konsaba joshi (conservative girl)
As the gyaru's grow up a more conservative style incorporating gyaru elements emerges -
Decora
Becomes popular as it is featured in the harajuku fashion magazine FRUiTS started in 1997. Heavy focus on accessories in bright colors, usually made from plastic, paired with equally bright clothing. -
Lolita
Becomes popular as it is featured in the Harajuku fashion magazine FRUiTS started in 1997.
Characterised by poofy skirts and dresses, use of lace, bows and headdresses. Inspired by victorian and rococo dress. Includes many subcategories such as gothic, punk or sweet lolita. -
Ganguro gal
An even more extreme version of gyaru fashion with heavier make-up and even darker tans becomes popular -
Urahara spreads among girls
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Gal mix
A simple, rakuchin casual (easy-going casual) fashion incorporating a mix of gyaru tastes -
Hahako (Good friends mother and daughter)
Trends become more age independent and there's an increase in hahako shopping -
Dior Homme o (a big fan of Dior Homme)
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Mori girl
Started on the Japanese social media platform mixi in 2006. By 2009 the group had over 35,000 followers and the groups founder, known as "Choco", released the book "Mori Girl Fashion and Style Book" in the same year -
Gal & gal o
The number of gyaru-o (male gyarus) grows, mainly in Shibuya -
Fast Fashion
Retailers such as H&M and TOP SHOP open in japan -
Mote kei
The name comes from the slang term “moteru” meaning to appeal to the opposite sex. A more conservative style, not to cutesy, not to flashy and not to sexy, often marketed in magazines as the appropriate style for first dates and such. -
City Boy
In 2012 the magazine POPEYE gets a new editor-in-chief and undegoes a redesign, resulting in a renaissance of sorts. -
Futago Coodinate (Twin Coodinate）
Futago coordinate can be applied to any fashion style and is simply the idea of twin outfits. These futago coordinates rise in popularity at this time -
Super Mix
Throughout the 2010's style mixing becomes more prominent -
Retro
Young people admire fashions and designs from the Showa Era (1926–1989) -