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Looking wit.
After buying a factory in bankruptcy, Yonatan Bursztyn looking for a new name for his company. He is inspired by a band of the eighties ( Toto ) is an easy word to pronounce over the different dialects and easy to remember . -
Brand show.
They seek to show on the label the company and thus the market recognition, with its first store in more same factory facilities . -
Firts collection
they show its sports collection and impacts young and adults sports enthusiasts. -
First franchise.
With the help of relatives Founder Totto Sets the first franchise in San Jose de Costa Rica . A big step for the company. -
Sponsorships
Sharing a passion for sports, Totto support the dreams of many athletes (one Juan Pablo Montoya) -
Commitment to Environment
The company undertook a crossing across the country , training colleges and universities care about the environment. -
Advertising campaign: Aguanta Totto, Totto Afrika and Totto o Nada.
Looking impact on the market , Totto manages to create briefcases . Products strongly recognized today. Variety of successful campaigns . -
Risky steps.
The company was recognized as one of the best for Colombians to work on it. Mept received the 2003 award -
Strategic alliances
The company forged alliances with RENAULT , I began with its co -branding . Promoting a special edition for fans of the automobiles. -
" Accenture " Innovation Award.
Thanks to a platform product customization ( TOTTO LAB) customers could change their preference one Morra. this gave the company the recognition by Accenture as one of the most innovative companies in the country.