Open happiness

history of grapic design: Coke Logo

By maia dean

  • In the Beginning

    In the Beginning
    The creator of cokes formula and his partners name the soda. The creator plays with spencerian script. They believe the "C's" will look good in advertising.

  • Established

    Established
    The trademark is added to the taill of the first letter. Printed on the bottles for the next 3 years. Ends production in 1890.

  • Extra Swirl FAIL

    Extra Swirl FAIL
    Only used for one year. Dramatic change adding extra swirls. After year logo returns to previous font.

  • Unoticable

    Unoticable
    Stays the same for 50 years. The trademark is removed. The words are slightly italicized more to the right.

  • Fishtail

    Fishtail
    White version of the script emerges from a red backsplash. The fishtail shape contains all. Only last for 2 years.

  • Wave

    Wave
    Stayed the same for next 9 years.Iconic white wave added underneath the script. red remains the backsplash color. A in a sqare box.

  • Real

    Real
    Changed after 34 years. A yellow wave was added along side the white wave as part of the brands "keeping it real" campaign. Only lasted 5 years.

  • Classic

    Classic
    The yellow wave is removed. The red backsplash is toned down. This remains the logo that is retreated to everytime the logo is changed for a short period of time, or special event.