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Granula
In a time where meats were the only thing being consumed, Dr. James Caleb Jackson wanted to change that narrative and decided to make a healthier option. Jackson went on to create the first breakfast cereal calling it 'Granula'.
Source: Mr.Breakfast.com -
John Kellogg
Wanting to continue the idea of healthier food, John Kellogg made a breakfast biscuit made of oats, wheat and corn meal called 'Granula,' but is later sued by Caleb Jackson for infringement and later changed the name to 'Granola.' This was the first contribution to breakfast by the Kellogg family.
Source: Mr.Breakfast.com -
Flakes
The breakfast item that would end up changing the food world happened on accident. The Kellogg brothers accidentally left a batch of boiled wheat out overnight, which led to flakes, The Kellogg brothers decided to call this accident 'Granose,' what we now call cereal.
Source: Mr.Breakfast.com -
Kellogg's Company
As word was growing about what the Kellogg brothers have created, the demand was growing. Will Kellogg wanted to sell the product in stores, while his brother John disagreed. With this, Will Kellogg bought John's portion of cereal patents and went on to create the Kellogg Company and exceeding one million of cases of cereal sold by their third year of operation.
Source: Mr.Breakfast.com -
Cheerios
Originally named 'Cheerioats', Lester Borchardt invented the popular cereal with a vow to only use wholesome oats in their product. Borchardt renamed the cereal 'Cheerios' in 1945, and the cereal now uses the front of the box to promote the lowering of cholesterol.
Source: Cheerios.com -
Tony the Tiger
As sugar was becoming a turning point in breakfast cereals, the Kellogg's added sugar to their flaked cereal calling it Frosted Flakes, and added a pitchman of a tiger named Tony. Tony the Tiger was meant to target not only the children, but the mom's who went to the grocery store. The focus has shifted in recent years as more advertisents have dads playing outdoors with their kids and eating the popular cereal after.
Source: nytimes.com -
Competitors
The war of cereals was at its highest peak as the competition for the most popular cereal was very high. Brands like General Mills who created Count Chocula and Post who created Fruity Pebbles, were all trying to keep up with the demand of sugar based cereals.
Source: nytimes.com -
Law passes
As more and more cereals were coming out in stores, so were the characters promoting them in advertisements. This issue came to light as congress passed a law banning the use of TV characters to target children, saying it was non-ethical and a way of manipulation.
Source: mentalfloss.com -
Kashi
In the year 2000, the Kellogg's wanted to get back to their healthy roots so they aquired a brand called Kashi, who were using organic products. Before the health craze and organic boom, Kashi reached its highest sales since it began, but reached their lowest amount in revenue in 2014 as competing brands have cought up since then.
Source: Wall Street Journal (wsj.com) -
Millenial's not eating cereal
In a recent article posted by the Washington Post, research has shown that cereal sales have faltered 30 percent over the past 15 years, as millenials have found that cereal has become inconvenient. The study by Mintel showed 40 percent of millenials believe cereal is incovenient because they have to clean up after eating the cereal.
Source: The Washington Post
