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Amazon was founded
At its inception, Amazon sold mainly books. Their strategy was very focused on differentiating themselves through a wider selection of books than their competitors. -
Offers IPO
Amazon offers initial public offering and enters the stock exchange on NASDAQ -
Growth Beyond Books
Amazon started offering products besides books. This dramatically changed their corporate strategy. -
Amazon Prime
Amazon launches the now famous Amazon Prime service. This offers more value to consumers and positions them on the cost side of corporate strategy. -
Kindle and Amazon Music
Amazon releases Amazon music and their reading tablet, Kindle. They sell the tablet at cost and aim to make profits through book sales. -
Acquiring Zappos.
Amazon acquires online shoe retailer Zappos. Amazon chooses to keep Zappos a seperate brand. -
Amazon Echo and Alexa
Amazon released their voice command device Amazon Echo. Echo is compatible with other Amazon devices and software in hopes to increase revenue. -
Acquiring Whole Foods
Amazon acquires grocer Whole Foods. This helps Amazon penetrate into a new market space. Whole Foods will remain a separate brand.
