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Creation of Hello Kitty
The design of Hello Kitty was developed due to the founder of Sanrio adding cute designs for his merchandise -
Presentation of Hello Kitty
Hello Kitty was first made public as a new Sanrio Character after developing the meaning and name for the new addition -
Merchandise and Products
Hello Kitty gets her first merchandise on a vinyl coin purse, first sold in Japan -
Family Additions
Hello Kitty has family members, adding onto the Sanrio line of characters! -
UNICEF Titles
Now known as United Nation's Children's Fund, named Hello Kitty the children's ambassador -
Going International
Hello Kitty began to peak internationally due to department stores selling products with Hello Kitty branding. -
Marketing Changes
Sanrio develops a new line branded specifically towards adults who love Hello Kitty, but were not able to afford products as a child -
Products
Hello Kitty's branding appears all over stationary supplies, toys, clothes, etc. -
Global Marketing Phenomenom
Despite Hello Kitty's decline in Japan in the 90s, Hello Kitty was worth $5 Billion -
Collabs
Brands like Sephora begin to collab with Hello Kitty to expand their marketing audience -
40 year Old Billionaire Kitty
Hello Kitty's success remains on an incline -
Childhood Nostalgia
Because of the large popularity in the U.S., Hello Kitty is known by 80% of young adults