-
The 1st Heely model was created and produced
Roger Adams had he idea of taking the concept of rollerblades and adding it to a sneaker. -
Products
The compnay has a total of 60 different pairs of heelys on the line with prices ranging from $60-$80. -
Sales Peak
Heelys had a venue of $188.2 million in sales. At this time, Heely's hit the peak of their sales with around quadruple the amount they had in 2005. -
New products releases
Heelys releases new product line to fight competition and prevent sales decline. Although it was a failure, Heely's itroduced the heeled boots and regular sneakers along with shirts and other apparel. -
Sales drop
In just one day, Heely's sales dropped 50% -
Maturity
Heely's faced competitors like NIke, rollerblades and Adidas -
Company's worth drops
In over 2 years, ompany's stock and profit hit a record low plumetting from $39 a share to $1.23. -
Cause of Decline
The decline was due to overdistribution. The retailers got caught up in price-cutting battles with one another.
