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McDonald’s in Question: The Limits of the Mass Market
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The Bread Is Famously Good, but It Killed McDonald's
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An overarching influence: McDonald's changed the way people thought about food and has remained a dominant trailblazer throughout its 51-year history
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It's all McChange at McDonald's: McDonald's is making changes to reflect modern tastes and working practices but are these enough to stem criticisms of the firm as an agent of globalization?
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Culver's Fried Cheese Curds Battle Against McDonaldization
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Multiple modernities and multiple proximities: McDonald’s and Kentucky Fried Chicken in Chinese television commercials
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McDonaldization of US Foreign Policy
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Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture.
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McDonald's sales drop for first time since 2003
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Revisiting the Golden Arches in China: The Chinese Discourse on McDonald’s between 1978 and 2012
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The Urban Home Away From HomeLessons From McDonald’s Clash With Older Koreans
But way that McDonald's -
McDonald's sales fall 2.5% in July after food-safety scare in ChinaRead more: http://www.ctvnews.ca/business/mcdonald-s-sales-fall-2-5-in-july-after-food-safety-scare-in-china