-
1200 BCE
Ancient Egypt Papyri
The papyrus appeard in Egypt. They are the first "advertising" text in the history of commercial nature. -
1200 BCE
The Greeks: Kerux
The official spokesman, selected for his loud or
penetrating voice -
Period: 1200 BCE to
PREHISTORY OF ADVERTISING
-
753 BCE
The Romans
Verbal advertising: Praeco.
Written advertising: Album and Graffiti.
Graphic advertising: Signa -
476 BCE
Medieval Advertising
Newsman -
1447
Johannes Gutenberg
Invention of the Printing press -
Newspaper and advertising
Théophraste Renaudot- The first weekly newspaper in France, La
Gazette. -
Industrial revolution
Advertising instigated by the rise of the newspaper as a
mass medium. -
Phineas T. Barnum
Patent medicines in the USA.
He invented the modern advertising
campaign -
Period: to
THE BIRTH OF ADVERTISING
-
Creative advertising agencies in the USA
J. Walter Thompson (1864, New York) -
Period: to
THE CONSOLIDATION OF ADVERTISING
-
Illustrated magazines
-
Art Nouveau
New style of poster advertising -
HELEN LANSDOWNE RESOR
The first woman to make an impact in a profession of male domination -
War advertising
Big national campaigns.
The objectives were clear; governments wanted to recruit soldiers and to get money. -
Radio Advertising
Appeared the first radio ads -
Period: to
THE EXPANSION OF ADVERTISING
-
Art Decó
Modern and futuristic style -
Scientific advertising- Claude Hopkings
Dramatized selling and pre-emptive claim -
Unique Selling Proposition
Rosser Reeves -
Television advertising
Television’s combination of sight and sound made it perfectly suited for advertising
By the late 1940s, agencies added a department just to handle TV advertisements. -
Period: to
THE CREATIVE REVOLUTION
-
Leo Burnett
Leo Burnett Comapany
"Malboro Man" campaign -
David Ogilvy
Ogilvy,Benson and Mathers Agency
The concept of Branding
“The Hathaway Man” -
Political Advertising
The television was a powerful tool to reach the citizens. -
Madison avenue and creative revolution
Symbol on the advertising industry. The offices of the most creative and powerful advertising agencies. -
Bill Bernbach- Think Small
Founder of DDB agency.
Volkswagen "Think Small" campaign considered the best print ad campaign fromthe 20th century -
Period: to
ADVERTISING IN THE LAST CENTURY
-
Golden Age of TV advertising
Expensive global campaigns were newly fashionable, and agencies could afford the best directors. -
Internet and the digital age
Internet advertising is cheap and measurable.
Variety of ways of presenting their promotional
messages, including images, video, audio, and links -
Period: to
THE TURN OF THE CENTURY
