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Girls Incorporated founded
Girls Inc was founded during the Industrial Revolution and provide young working women and young girls a safe place to get rid of their troubles and interact with one another. -
Self-Esteem term coined
Psycholgist William James coins the term "self-esteem" -
Girl Scouts of USA founded
Juliet Gordon Low holds the first Girls Scouts meeting. -
California Task Force to Promote Self-Esteem and Personal and Social Responsibility
The task force was a study on self-esteem on matters such as how self-esteem impacted school performance in children. It was heavily promoted by California State Assembly member John Vasconcellos. This was the first self-esteem movement in America. -
Launch of The Campaign for Real Beauty
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Operation Beautiful founded
Operation Beautiful is dedicated to promoting self-esteem and building confidence in yourself and others through lovely little Post-It messages! Spread the love! -
Dove Release "Choose Beautiful" Commercial
