General Mills

By lynn.10

  • General Mills was Incorporated

  • The Washburns got into the business themselves

  • They built an even bigger factory

  • The mill entered a partnership with John Crosby

  • The "A" mill was destroyed in a flour dust explosion

  • Wasburn-Crosby flour brands won gold, silver and bronze medals

  • The company stepped in to take over a failing Twin Cities radio station

  • General Mills was Founded

  • General Mills products contained box top coupons

  • General Mills engineer, Thomas R. James, creates the puffing gun

  • Kix cereal was created

  • General Mills engineer Helmer Anderson creates the Anderson sealer

  • Cheerioats (known today as Cheerios) was created

  • General Mills became the sponsor of the popular radio show The Lone Ranger

  • Sugar Jets were created

  • General Mills creates the tear-strip for easily opening packages

  • Hi-Pro were created

  • General Mills sponsored the Rocky and His Friends television series

  • Frosty O's was created

  • Twinkles were created

  • Country Corn Flakes were created

  • long-term sponsorship came to an end from The Lone Ranger radio station

  • General Mills took into the toy industry

  • Banana Wackies / Wackies

  • Wheat Stax were created

  • Clackers was created

  • Kaboom was introduced

  • General Mills acquired a restaurant company called Red Lobster

  • General Mills came out with their "Monster Cereals"

  • Baron Von Redberry and Sir Grapefellow

  • Jets were created

  • Fruit Brute was introduced

  • Body Buddies was Created

  • General Mills acquired the California-based Good Earth health food restaurant chain

  • Crispy Wheats 'n Raisins were created

  • Powdered Donutz were created

  • General Mills Restaurants founded a new Italian-themed restaurant chain called Olive Garden.

  • Chocolate Flavor Donutz was created

  • E.T. Cereal were created

  • General Mills' toy division was separated from its parent as Kenner Parker Toys, Inc

  • General Mills went to court as the parent company of Parker Brothers

  • Clusters were created

  • Became joint venture with Nestlé

  • Triples were created

  • China Coast, was added before the entire group was spun off to General Mills shareholders

  • Boxtops redeemed by schools for cash

  • USA Olympic Crunch were created

  • The company purchased Pillsbury

  • Star Wars Episode II were created

  • General Mills has been producing more products targeted to the growing ranks of health-conscious consumers

  • The coupons and the catalog were discontinued by the company

  • 79 facilities for the production of a wide variety of food products were in operation

  • General Mills announced that it will switch all 1 million eggs it uses each year to cage-free

  • General Mills was ranked #181 on the 2012 Fortune 500 list of America's largest corporations

  • the company's vice-president for diversity stated that General Mills opposes a Minnesota amendment banning gay marriage

  • The company announced that it had changed its legal terms on its website to introduce an arbitration clause requiring all disputes with General Mills to be resolved in small claims court or arbitration and not as a participant in a class action

  • The company announced in September 2014 that it would acquire organic food producer Annie’s Inc.

  • General Mills has purchased Annie's Homegrown

  • General Mills announced plans to cut 700 to 800 jobs

  • Citing climate change, General Mills promised to reduce its greenhouse gas emissions by 28 percent over 10 years