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Prospects
Advertising through the webiste and University Career Services -
University Campaign
Careers Fairs promoting -
Marketing Campaign Launch
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Period: to
IMC Timeline
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Launch of Travel Community Website
Launch of Travel Community Website -
University of Liverpool
University Campaign through Careers fairs -
Prospects Adverstising
Advertising on the Prospects website and University Career service websites -
Gap 360 Blog
Launch of Gap 360 blog incorporating all social media sites and in addition offering a transfer to the 360 Experience Travelling Community to connect with travellers. -
University Sports Sponsorship
Sponsoring University Sports Teams with our logo on Sports Kit -
UCAS Media Promotion
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Procurement of UCAS Media Database
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Campus Ambassador
Hiring of Campus Ambassadors/Interns to promote the brand and host events at University. Ambassadors also to work during career fairs -
First Promotional Event - Campus Reps
Larger promotional event aimed at generating a large audience -
Promotional Event - Campus Reps
Smaller event, rent a table within Student Union to answer questions and pass out merchandise/flyers -
Prospects
Prospects advertising through the website and University Careers Services -
360 Experience App Launch
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Sports Team Sponsorship
Expand to other universities offering to sponsor sports teams or possibly societies which you could then offer discounts on departmental trips -
Promotional Events - Campus Reps
Larger promotional event during freshers week - generate a large audience and raise awareness in freshman and returning students. Work with students returning from a Gap360 trip -
Promotional Event - Campus Reps
University Events by Campus interns -
Promotional Event - Campus Reps
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Promotional Event - Campus Reps
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Promotional Event - Campus Reps
Freshers Week - use returning gappers within the event -
Promotional Event - Campus Interns
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Marketing Campaign End
