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an extra fact about the 50s to understand the fashion of the 60s
Jeans had previously been used in the 1950s with characters like James Dean at the helm, but in the 1960s they received a new boost and are here to stay. The reason? The birth, growth and spread of the hippie movement, and of numerous stars using them. -
revolution
The 60s demanded more than just the elegant clothes of the 50s. Women found a casual style, questioning previous standards and imposing straight and shorter cuts -
evolution
The evolution of fashion in 1960 was divided into several stages: the first years, kept the cut of the previous decade, with the rebirth of new colors and hairstyles; the years of the hippie movement that brought an explosion of new prints, colors, and cuts; and the age of psychedelia, which became fundamental in fashion and clothing for the following years -
mini skirt
The summer of 1964 was about to create a revolution in fashion at the hands of Mary Quant, the British designer responsible for launching the miniskirt.
she created the garment that with its 15 centimeters above the knee, became the symbol of female empowerment of the time -
What were the men wearing?
quite revolutionary in 1965, at the beginning it was common to see men use suits to go everywhere. Just like it happens in the television series Mad Men. With the passage of time, men adopted new styles, among which the beatnik, turtlenecks, tight black clothes and tousled hair, characteristic of the rebellion of that time, stand out. -
french designer
In 1965 the French designer Yves Saint Laurent was responsible for creating one of the most iconic pieces of the decade. His Mondrian collection, inspired by the paintings of the Dutch Piet Mondrian, was so innovative that it quickly made it onto the covers of the most important fashion magazines such as Vogue, but also in publications such as Life Magazine. -
fashion of the moment
However, faced with the need for new looks, hippies and the style of artists such as Jimmy Hendrix appeared, who was also African-American and distinguished himself from others, precisely because of his appearance.
There was the tough opposition to the Vietnam War, the preaching of peace and not war, free love and long hair, necklaces, flared pants, and psychedelic patterns everywhere. -
hippie
The flared trousers were the best option, they ended up triggering a change also in the upper garments. It is at that time that men's shirts come with Hindu prints or all kinds of accessories for women. Also, the cancellation of the bra and the liked flowers on the head. The symbol of a bold, rebellious society. In addition, new fabrics were born with flower and color prints that re-signified his speech of peace, love and criticism of the way in which people lived. -
end of the decade
In April 1971, shortly after the end of the decade, jeans appeared that could be zipped up and down as many times as possible. It was no accident. Jeans were already an essential part of the decade and were a must-have garment.