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Period: to
Fair Trade
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North American Trade starts
North America's first fair trade organization begins with Edna Ruth Byler importing needlecrafts from low-income women in Puerto Rico, and putting them in Europe, laying the groundwork for Ten Thousand villages. -
SERRV
The church of Brethren establishes SERRV to import wooden clocks from German refugees of WWII. This was NA's second fair trade organization. -
United Nations Conference
The "Trade not Aid" concept is embraced in the United Nations Conference on Aid and Development, bringing fair trade into development policy. -
Awareness
European and Oxfam humanitarian organizations open the first World Shop in the Netherlands to build awareness, sell crafts, and campaigning for trade reform. -
First Retail Outlet
The first fair trade retail outlet in NA starts with Ten Thousand villages opening their store. -
Equal Exchange
Equal Exchange is established as the first fair trade cooperative in NA, making a political statement with high quality coffee imported from Nicaragua. -
Max Havelaar
Activists and Farmers launch the first fair trade certification syatem in the Netherlands to offer third party recognition and a label for fair trade products which was called Max Havelaar. -
WFTO
The WFTO, previously known as the IFTA, is established by fair trade pioneers as the first global fair trade network. -
Fair Trade Federation
The first network of fair trade organizations in NA is the Fair Trade Federation. -
FLO
Fairtrade Labeling Organization is formed (FLO). -
Transfair
TransFair USA uses the TransFair USA label to certify fair trade coffee. -
Certification
The "Fair Trade" certification mark is launched by FLO. -
Asia, Latin America, and Africa
National and regional fair trade associations are produced across Asia, Latin America, and Africa. -
IMO
The Institute for Marketecology IMO begins their certification program "Fair For Life". -
Money
Fair Trade retail sales reach $1 billion US and $2.5 billion worldwide. -
OCA
Organic Consumers Association OCA launches Fair World Project to promote and protect the integrity of the fair trade movement, the first fair trade consumer organization.