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Olympic Games in 1896
Only 241 men from 14 countries competed at the first-ever modern Olympics. The Olympics only had 9 events, -
1920 Olympic games
In 1920, the official Olympic Games programme that was distributed throughout the Games in Antwerp was filled for the first time with a substantial amount of corporate advertising. -
1932 Olympics
Coca Cola started its long running partnership with the Olympic Games -
Berlin Games 1936
This was the Nazi Olympics. He tried to show case this Olympic to show the world how the Aryan race is the superior race . -
1948 Olympic games
The first Olympic Games to establish the principle of the broadcast rights fee. The BBC agrees to pay one thousand guineas (about US$3,000).More than 500,000 viewers, most living within a 50-mile radius of London, watch the 64 hours of Olympic programming. -
1968 Olympics
Dick Fosbury was the first to do the " Fosbury Flop" -
1980 Winter Olympics
America beat USSR in Hockey. In doing this America got a lot of recognition and more supporters. -
2000 Olympic games
Domestic sponsorship for Sydney 2000 generated US$492 million more revenue than that of Atlanta 1996. A new standard for brand protection through education, legislation and advertising controls was also introduced. -
2014 Winter Olympic Games in Sochi
New Balance has been named the official apparel for the Irish Olympic Team. -
Modern day Olympics
The Olympics Games now feature more than 27,000 elite athletes from more than 200 countries competing in 28 sports.
