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AEG (A.K.A Allgemeine Elektricitats Gesellschaft), an electric company in Germany was the first to obtain a corporate trademark, which was designed by the architect/designer Peter Behrens
. Behrens was appointed by the company as their designer in 1907 and created this trademark around 1908. .The creation of the trademark was the starting point for, what would be called later on, "Corporate Identity. -The design style was called "House Style" at first around that time. -
Period: to
Container Corporation of America (CCA), Olivetti
The designers and art directors involved in creating the company's advertisements for CCA: Egbert Jacobson
A.M. Cassandre
along with the Philadelphia firm of N.W. Ayer.
(although they were not technically trademarks, they still functioned like one giving the company a 'distinctive personality') Olivetti, a company that manufactured typewriters and office equiptment at the time. It's speculated that Designer Xanti Schawinsky might've created the first trademark for the company. . -
Period: to
Artistic Development of Corporate Identity part 2
-The artistic styles of trademarks vary, depending on the designer and company behind them. -
CCA Advertisement by A.M. Cassandre
