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SGW Listing Enhancements: Test Related Items
Initial limited category testing phase of Related Item Photos (RIPs) -
Period: to
Ecommerce Initiatives
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Terapeak Enabled
Start gathering market data -
Econ Initiatives: Training Docs Complete
Complete all training documentation for watermarking, uploading, and inserting images into listings as well as using iframe RIP codes -
Econ Initiative: Watermarks Begin
Listers begin using watermarking process for standard images. -
First Email Newsletter
Launch survey and pre-Christmas promos. -
Marketing Calendar Planning Meeting
Set marketing/promo calendar for remaining Q4 -
Period: to
Customer Survey
Launch survey with email newsletter and full listing support. Gather data for 6 weeks and use data to inform Adwords launch and remainder Q4 marketing strategy. -
Saturday Training: Ecom Initiatives
Saturday training for watermarking images, uploading to slickpic, posting large inline images, and adding RIPs codes, plus basic HTML, using HTML editor, and adding ALT Text. -
SGW Listing Enhancements: Full Deployment
Full deployment with all listers of large in-line watermarked images, category and promo banners, and related item links -
Guest Blogging Research
Begin contacting blogs about guest blogging -
shopaustingoodwill mock-ups
First round of mock-ups for new site revamp -
Survey Concludes
Gather survey results and process data in preparation for Adwords launch. -
Adwords: Deployment
Full deployment of multiple Adwords strategies -
Blog Ads Deployment
Launch select blog ads -
shopaustingoodwill mockups 2nd round
2nd Round of mock-ups for new site complete -
Guest Blogging
Begin releasing guest blog posts -
shopaustingoodwill - marketing collab
Meet with marketing, introduce ideas and share shopaustingoodwill update mockups. Discuss video productions. -
Video Production
Create batch of videos for trickle release in Feb on youTube channel. -
Blog: Launch
Roll out blog with content -
YouTube Channel: Launch
Deploy YouTube Channel with content ready for next 90 days.
