Eat More Kale

Eat More Kale

Period: Jun 11, 2011 to Sep 11, 2012

EMK Files for Patent

Aug 31, 2011

http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=85412053

Chik Fil-A Sends Cease & Desist

Oct 4, 2011

EMK Responds to CFA's C&D

Nov 17, 2011

Change.org Reaches 1,000 Signatures

Nov 22, 2011

CNN's RidicuList

Nov 29, 2011

http://www.youtube.com/watch?v=i8td4MhGZwg

Change.org Reaches 10,000 Signatures

Nov 30, 2011

This Week in Liks

Dec 2, 2011

http://bittman.blogs.nytimes.com/2011/12/02/this-weeks-tryptophan-induced-links/

This Week in Links

Dec 2, 2011

http://bittman.blogs.nytimes.com/2011/12/02/this-weeks-tryptophan-induced-links/

"Chicken Chain Says Stop, but T-Shirt Maker Balks"

Dec 4, 2011

http://www.nytimes.com/2011/12/05/us/eat-more-kale-t-shirts-challenged-by-chick-fil-a.html?_r=1

Vt. Governor Voices Support

Dec 5, 2011

http://www.youtube.com/watch?v=gs_CchfoI0c&feature=related

Change.org Reaches 17,500 Signatures

Dec 5, 2011

Chicken Vs. Kale: Artist Fights Chick-Fil-A Suit

Dec 6, 2011

http://www.npr.org/2011/12/06/143195033/chicken-vs-kale-vt-artist-fights-chick-fil-a-suit

This Week in Links

Dec 9, 2011

http://bittman.blogs.nytimes.com/2011/12/09/mostly-but-not-entirely-depressing-food-links/

USPTO Office Accepts EMK's Patent

Dec 18, 2011

http://www.duetsblog.com/2012/03/articles/trademarks/chick-fil-a-goes-stealth-in-eat-more-kale-trademark-dispute/

USPTO Delays EMK's Patent

Dec 22, 2011

http://www.duetsblog.com/2012/03/articles/trademarks/chick-fil-a-goes-stealth-in-eat-more-kale-trademark-dispute/

Change.org Reaches 25,000 Signatures

Jan 3, 2012

Bo Starts a Kickstarter Page

Feb 22, 2012

Kickstarter Raises $5,000+ and 1,000 Likes

Feb 23, 2012

New Tool in Trademark FightsStart-Ups 'Shame' Bigger Companies; 'Coming Down Hard on the Little Guy'

Feb 23, 2012

http://online.wsj.com/article/SB10001424052970203358704577237473534179392.html?mod=googlenews_wsj

Kickstarter Raises $10,000+

Feb 25, 2012

Chosen as a Kickstarter "Staff Pick"

Feb 28, 2012

Bo also writes article posted on Michael Moore's website.

Kickstarter Raises $15,000+

Mar 1, 2012

Kickstarter Raises $25,000+

Mar 9, 2012

Also gets 500th backer.

Neil Gaiman Tweets

Mar 9, 2012

https://twitter.com/neilhimself/status/178317826757640192

Kale Challenges CFA Cow

Mar 12, 2012

http://www.youtube.com/watch?v=14MY8jKGCno

Neil Gaiman Posts

Mar 13, 2012

http://neil-gaiman.tumblr.com/post/19228900555/im-backing-this-documentary-because-kale-isnt

"Social Media Changes Fight over Trademarks"

Mar 14, 2012

http://www.usatoday.com/money/smallbusiness/story/2012-03-12/trademark-bullies-entrepreneurs-fight-back/53503218/1

Statistics Update

Mar 17, 2012

http://www.kickstarter.com/projects/1674889308/a-defiant-dude/posts/191828 Number of 'Likes' our Kickstarter project has received: 5094 Number of backers: 871 Percentage of backers who connected to us via Facebook: 46% ...via Kickstarter: 22% ...via Twitter: 6% ...via EatMoreKale.com: 3%

Kickstarter Raises $50,000

Mar 20, 2012

"A Defiant Dude" Posts Raw Data

Mar 20, 2012

http://www.youtube.com/watch?feature=player_embedded&v=rIXStH36BmE

Kickstarter Raises $60,000

Mar 21, 2012

http://weldbham.com/blog/2012/03/21/one-defiant-dude-battles-a-fast-food-giant/

Kickstarter Reaches Its Goal

Mar 23, 2012

The Kickstarter page raised $75,000.

Bo's Than You Message

Mar 23, 2012

http://www.youtube.com/watch?v=z34yucmMNT4&feature=youtu.be

Article Published in The Economist

Mar 24, 2012

http://www.economist.com/node/21551090

Kickstarter Campaign Ends

Mar 25, 2012

1,976 Backers, $89,700 raised (goal of $75,000), 15,809 likes on Facebook.

Change.org Reaches 30,000 Signature

Mar 29, 2012

Receives Governor Shumlin's Support: http://www.youtube.com/watch?v=gs_CchfoI0c&feature=related

"The Difference Between 'Eat More Kale' and 'Eat Mor Chikin'"

May 3, 2012

http://www.huffingtonpost.com/pete-mason/eat-more-kale_b_1469661.html