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Ole Kirk Christiansen
Ole Kirk Kristiansen establishes his business in the village of Billund, Denmark. -
"LEGO" name
His Company now adopts the name LEGO from the Danish words "LEg GOdt", wich means "play well". -
"First" LEGO
The company manufactures its firs LEGO wooden duck and markets “Kirk´s Sandgame” its first construction toy. -
The LEGO Factory Burns to the Ground
The LEGO factory burns to the ground, but the production of wooden toys is quickly resumed -
LEGO buys the first plastic injection-moulding machine in Denmark.
The LEGO Group is the first in Denmark to buy a plastic injection-moulding machine. -
Great advances in LEGO production.
The company produces around 200 different plastic and wooden toys, including Automatic Binding Bricks, a forerunner of the LEGO bricks we know today. -
First LEGO film
The first ever film about LEGO is shot. The photographer is Christian Lund, and the film is black and white with no sound. -
Name ghange and trademark registration accepted.
The Automatic Binding Bricks get a new name: "LEGO Mursten, also, the name LEGO is printed on all bricks.
The first application for registration of the trademark. The Danish registration is accepted on the 1 May 1954. -
Ole Kirk Christiansen passes away.
The LEGO stud-and-tube coupling system is patented.
Ole Kirk Kristiansen passes away/Godtfred Kirk Christiansen becomes head of the company. -
The wooden toy warehouse is destroyed by fire.
The wooden toy warehouse is destroyed by fire. Production of wooden toys is discontinued entirely -
Logo change.
A single new LEGO logo replaces the various logos that have been used until now. -
First deficit
The brand statement "Just Imagine..." is introduced into the LEGO universe.
For the first time ever, LEGO Group faces a deficit. -
LEGO and Ferrari
In January, the LEGO Group announces the results of 2003 – a huge deficit. Owner and CEO Kjeld Kirk Kristiansen heads up the building of an action plan to turn around the company. In October he appoints Jørgen Vig Knudstorp as new CEO of the company.
The year ends with another huge deficit due to heavy write-downs.
The LEGO Group and Ferrari launch an agreement to make LEGO sets based on the iconic race cars. -
80 anniversary
The strong growth continues and the LEGO Group presents very satisfactory annual results for 2013. In less than
10 years, the company has quadrupled its revenue.
The LEGO name celebrates its 80th birthday. In 1934 the founder of the company
– Ole Kirk Kristiansen – launched a competition to find a suitable name for
the company.