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Day 1:Introduction and Ice Breaker
Start in the main room and listen to the main speaker directing the conference. Introduce to people directing the conference. Be informed on Covid-19 procedures during the conference. Be informed on the events happening throughout the week. Have an ice breaker for the event by talking with other attendees. Make sure you are properly registered for the event. Overall, this an informative introductory session. -
Day 2: Career Event
This event will introduce careers in digital marketing. Attendees will observe companies at tables in the event presenting their company. Attendees will find career aspects from each company and find their fit. Roles from each company will be presented as well to learn from. Overall, this event is anyone who is interested in a career change. -
Day 3: Consultation
This event will introduce stakeholders and their business operations. This will be advantageous to understand the career structure of this business. Understanding how advertising works in this business is crucial in this career. This will inform the attendees on decision processes within consulting of digital marketing. Types of audiences within this business will be educated as well. -
Day 4: Organizational Info
This Event will inform the popular organizations in this field. It will also discuss how some organizations do some non-profit work that is done for society. It will also discuss organizational benefits offered to its employees. There will be an important lesson on digital marketing teams in the career as well.There will be a discussion about corporate lifestyle and structure. https://www.o8.agency/blog/marketing-team/perfect-digital-marketing-team-structure -
Day 5: Market Trends Discussions
This event will introduce market trends regardless of industry, products, or services. This will discuss how the digital atmosphere is changing and fragmenting. This will educate how online businesses need an online presence to be successful. This will also include discussing popular technologies used and adapted. Overall, this event will discuss the upward trends. https://digitalmarketinginstitute.com/blog/10-trends-in-digital-marketing-in-2020 -
Day 6: Keynote Speaker Event
This event is important because it will discuss a specific trend from a keynote speaker. The speaker will discuss the aspects of this trend. This speaker will talk about how this trend is important in this field. The speaker will talk about the trend's impact on the world. The speaker will discuss the trend in online business. Overall, this event will discuss a specific trend. -
Day 7: Career Anecdotal
This event will discuss a single person's anecdotal of digital marketing. This person has been in the field for a decade. He will discuss the impact and work he has done. He will discuss topics like career scope, connections, and longevity. It will be important for the attendees to understand the career routine and structure. https://moz.com/ugc/what-a-decade-of-working-in-digital-marketing-has-taught-me -
Day 8: Networking
Networking in this event is important. Attendees will network with other attendees. Attendees will create a LinkedIn profile and will be educated on how to apply for jobs in this career. Career coaches will be present to assist them. Overall, this event will inform job application structure in this career. -
Day 9: Fundraising
Fundraising in Digital Marketing is important. Aspects of the community will be discussed. Digital Fundraising will be talked about. User engagement will be discussed as well as good outreach. Social Media Outreach will be touched in terms of outreach. https://www.causevox.com/blog/digital-marketing-nonprofit-fundraisers/ -
Day 10: Final Send Off
The final event discusses a final send-off from the main sponsor from the event. This event will summarize everything discussed during the time of the summit. This event will commemorate the speakers at the climax of the event. This event will remind attendees about online resources to learn more about this career shift. This event will remind of advocacy for fundraising. Overall this event will be full circle of everything that has happened in this timeline. -
Day 11: Check Out
This Event will be for attendees for checking out. Attendees will unpack in their hotel room and get to the main lobby. They will go to the event auditorium in the hotel and check out from the system. They will go to the front desk to check out.
