Digital Marketing plan Skotel 2016-2017 By Lottevdpost Oct 1, 2016 Start Digital marketing Plan From this day the digital marketing plan will be implemented. Period: Oct 1, 2016 to Sep 30, 2017 Effective use of Social media Oct 2, 2016 Train Front office staff in use of social media Oct 10, 2016 Update everyday Skotel FB Oct 12, 2016 Update everyday Instagram Oct 20, 2016 Implement Loyalty program at website Nov 1, 2016 review and reply on Tripadvisor Nov 6, 2016 Monitor progress by dashboard Dec 6, 2016 evaluate progress by dashboard Jan 6, 2017 create specific training