Different stages in the evolution of Andalusian tourism marketing.

By Claudia García Charradi

  • Industry of the organized travels. (1928-1950)

    Industry of the organized travels. (1928-1950)
    First leaflets and advertisements that promoted Andalusian destinations. Drawings reproduced in lithographs, as well as black and white pictures. Monuments are highlighted.

  • National Patronage of Tourism, Spain.

    National Patronage of Tourism, Spain.
    It was a corporation created in 1928 by King Alfonso XIII to maintain, restore and publicize the Spanish heritage, towns and cities worldwide.

  • General Direction of Tourism, Spain.

    General Direction of Tourism, Spain.
    Numerous posters in color were created until it got dissolved a decade later.

  • Fordist tourism. (1951-1977)

    Fordist tourism. (1951-1977)
    More printed leaflets with color photos and drawings. Territories of sun and beach are highlighted.

  • Ministry of Information and Tourism, Spain.

    Ministry of Information and Tourism, Spain.
    It was a ministerial department that existed in Spain during the Franco dictatorship. It was responsible of controlling the information, and press and radio censorship.

  • Postfordism. (1978-today)

    Postfordism. (1978-today)
    Feelings and emotions are marketed. Natural environment places are highlighted.