Curvy

Curvy Revolution

By deshwhite06

  • Lane Bryant

    Lane Bryant
    Lane Bryant was the first producer of clothing for plus size women under the catergory of "For the Stout Women" in the early 1920s.

  • The American Venus

    The American Venus
    America's fashion industry first began to embrace the idea of plus size models as early as the 1920s. The 1926 Miss America Silhouette was based of what was then considered a more "curvier" woman, measuring 34, 26.5, 37.5 (still much thinner than our average plus size woman of today).

  • Twiggy Era

    Twiggy Era
    The Twiggy era of the fashion industry started the industry's idolization of waif thin models.

  • Large Size Fashion Revolution

    As the successful era of the Juniors came to an end, baby boomers realized that they were outgrowing that industry and there was a need for more appropriate fitting clothing as they aged. A study by the Fashion Group of NYC predicted that the Baby Boomer's Junior Market would soon begin to decline as the Baby Boomers were falling into a new market that the junior market would no longer accomodate.

  • Mary Duffy

    Mary Duffy
    Mary Duffy became one of the first plus size models. She is one of the highest paid models in the fashion industry, yet she never walked the runway of a fashion show,

  • Big Beauties, Little Women

    Big Beauties, Little Women
    Mary Duffy started model agency Big Beauties Little Women, which was the first model agency to specialize in plus size and petitie women's fashion.

  • Ford and Wilhemina get on board

    In the 1990s larger model agencies like Ford Models and Wilhemina began expanding into the plus size industry.

  • Emme

    Emme
    In 1998, Ford Model's superstar plus size model Emme was the first plus-size model to sign as a spokes model with a cosmetics company.

  • Jean Paul Gautier

    Jean Paul Gautier
    Jean Paul Gautier, famous designer pioneered walking plus size models down the runway during his show Fashion Week of 2006. Stating he was inspired by the woman not her size.

  • Ralph Lauren names first plus size model

    In September 2012, Ralph Lauren named Robin Lawley, one of the Vogue Italia cover models, its first plus-size model

  • H&M and Jennie Runk

    H&M and Jennie Runk
    H&M has brought about a new refreshing approach to plus size fashion with Jennie Runk's beach wear shoot for their new plus size swim wear launch.