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Atlanta, Georgia - EEUU
Founded The Coke Cola Company. -
Brand
Brand positioning -
Changes in the logo
It produced one of the most curious changes logo. Adopts an aesthetic with spirals auctions, something Gothic. However, this new design not remained: a few months back the logo in Spencerian. -
Period: to
Registrations of Brand
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Exports
Starting the export product -
Bottling Product
The process is established with local bottlers -
Born Icon
Born contour bottle icon -
Processes
Unique process is established for foreign bottlers -
Is founded Indega
Is based INDEGA, who buys the rights of The Coca Cola Bottling Company, for Colombia. -
Logo
We noted a stylized logo , almost identical to the current . The proportions of the letters are much more balanced and harmonious whole -
Coke brand is achieved registered
In the late 50s, the logo is no longer isolated: it is part of the form known as "fishtail" and the characteristic red color of the brand. -
Brands
The US Trademark Office receives registration of the contour bottle as a trademark -
Redesign
A new redesign introduces another of the key elements of the brand: the "wave", a contoured white line whose official name is Dynamic Ribbon. This wave adds dynamism to the whole and serves as support for other graphic pieces . Its shape is inspired by the famous bottle Contour. -
Real Logo
The logo became more "rea", adding gradients and shading , as well as a new yellow line that accompanies the white wave. -
Back to the beginnings of the brand
The logo commitment to a return to basics. Anticipating the widespread tendency today , Coca -Cola is committed to the flat design , reducing the color palette to red and white and eliminating superfluous elements to focus attention on the word itself -
Commemorate
A commemorative image was used, in which the logo of Coca -Cola was registered with the silhouette of the famous bottle Contour. This design is still used today, sometimes with gray and black silhouettes of Coca -Cola Light and Coca -Cola Zero.
