Coca-Cola Vs. Pepsi

Coca-cola was created

Jun 12, 1886

The saga began in 1886, when John S. Pemberton developed the original recipe for Coke. Here's what was in it:

Pepsi was created

Jun 12, 1900

Pepsi-Cola was created in 13 years later by pharmacist Caleb Bradham

Coca-Cola was rich

Sep 22, 1901

Coca-Cola was already selling a million gallons per year by the time Pepsi came to be

Coca-Cola creates new bottle

Jun 11, 1915

Coke developed its iconic contour bottle, got big name endorsements and expanded to Europe. Meanwhile, Pepsi went bankrupt because of WWI

Pepsi goes bankrupt

Sep 17, 1931

Pepsi went bankrupt again eight years later, but this time it rebounded

Pepsi gets back up

Apr 22, 1945

During WWII, Pepsi amped up its advertising and started selling its drink in cans

Coca-Cola steps it up

May 1, 1950

In the 50s, Coke ads started hitting TV, while Pepsi rebranded to try to keep up

Coca-Cola goes public

Aug 24, 1962

Coke decided to go public in 1962, on the heels of its launch of Sprite, which would become one of its most successful brands

Pepsi mreges with Frito lay

Dec 15, 1965

Pepsi merged with Frito Lay in the mid-60s to create PepsiCo, setting the stage for the war today. Diet drinks popped up too, creating a whole new soda segment

Pepsi is starting to get up with Coca-Cola

Sep 29, 1969

Here are their stock values over the years. Pepsi's successful foray into the snack food biz with Frito Lay have helped it significantly, especially in the past decade. Meanwhile, Coke has stayed strictly in beverages

What coke owns

Oct 22, 1971

Here are some of Coke's biggest brands — 15 of them have reached $1 billion or more in retail sales

What Pepsi owns

Oct 22, 1971

Though Pepsi's beverage brands may not be as strong, its snack food business is enormous

Pepsi is starting to overpower

Aug 17, 1973

Coke has a big lead in cola market share over Pepsi, but Pepsi's multiple business lines haul in more cash

Celebrities for Coca-Cola

Jul 5, 1980

Each brand has had a brigade of celebrities on their side. Here are some famous faces that endorsed Coke:

Pepsi celebrities

Jul 5, 1980

Here are Pepsi's celebrities

Change of logo

Jan 1, 1990

Both brands have made tons of changes to their logos throughout their histories. Neither look anything like they did originally

Social Media

Jan 21, 2010

They've both embraced the digital world as social media gets bigger and bigger — but Coke seems to be faring better thus far