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THE BEGINNING OF SOMETHING NEW!!!!!!!!
John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. He stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to a pharmacy.Here, the mixture was combined with carbonated water and put on sale for five cents a glass. -
The first step
Asa G. Candler bought the entire company for just $2,300.Under Candler's watch, Coca-Cola's advertising budget grew from $100,000 in 1901 to $1 million in 1911. -
The Signature
In 1916, they began manufacturing the famous contour bottle. The contour bottle, which remains the signature shape of Coca-Cola today, was chosen for its attractive appearance, original design and the fact that, even in the dark, you could identify the genuine article. -
Expansion
Woodruff was a marketing genius who saw opportunities for expansion everywhere. He led the expansion of Coca-Cola overseas.Woodruff pushed development and distribution of the six-pack, the open top cooler, and many other innovations -
Santa Claus
The Coca-Cola Santa Claus, created by Haddon Sundblom, first appears in advertising. -
The War
n 1941, America entered World War II. Thousands of men and women were sent overseas. The country, and Coca-Cola, rallied behind them.During the war, many people enjoyed their first taste of the beverage, and when peace finally came, the foundations were laid for Coca-Cola to do business overseas. -
TIME magazine
Coca Cola becomes the first-ever product to appear on the cover of TIME magazine. -
Bigger and Bigger
After 70 years of success with one brand, Coca-Cola®, the Company decided to expand with new flavors: The Company's presence worldwide was growing rapidly, and year after year, Coca-Cola found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more. -
Only China
Coca Cola comes to China- the only packages cold drink allowed in the country. -
New Taste
In 1981, Roberto C. Goizueta became chairman of The Board of Directors and CEO of The Coca-Cola Company.He led the introduction of diet Coke®, the very first extension of the Coca-Cola trademark; within two years, it had become the top low-calorie drink in the world, second in success only to Coca-Cola. -
New Beverages
New beverages joined the Company's line-up, including Powerade® sports drink, Qoo® children's fruit drink and Dasani® bottled water. The Company's family of brands further expanded through acquisitions, including Limca®, Maaza® and Thums Up® in India, Barq's® root beer in the U.S., Inca Kola® in Peru, and Cadbury Schweppes'® beverage brands in more than 120 countries around the world. -
2000
From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to the world’s most ubiquitous brand, with more than 1.7 billion beverage servings sold each day. The Company wants that choice to be exciting and satisfying, every single time.
