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Pre Colonial Traces
Philippines was a place in form of the written word, alibata or baybayin, which is what the ancient alphabet called . Filipino used materials in their environment to jot down and record their experience and transactions using a language system. The Filipinos created a broadcast system of information which is the existence of the umalohokan, they go around the their small towns and announce an important announcement that concerns the citizenry. -
The Print Industry and Filipino Freedom
The Spaniards introduced books, magazine, and newspapers. The very first newspaper in the Philippines, Del Superior Govierno, was established in 1811 and intended only for the Spaniards. Filipinos recognized this, divided and learned by themselves to speak and write in Spanish. Then the Filipinos slowly gained their freedom from colonial with La Solidaridad the most popular newspaper published in 1889. -
The European Film Import
The Lumiere brother's cinematographe film camera and projectror invention made its way to Philippines. Several films were showed to select audiences in 1897. With the invention he created, he shot local scenes then showed them as brief documentaries.Filipinos begun to study about this art form and learn to love it. Many theater opened in parts of Manila and among the favorite of Filipinos was the zarzuela it became very popular among the audience. -
American period
Some of the long-running newspaper we have in the county were established, namely The Manila times and Manila Bulletin. Since American taught us English,it was not hard to copped up with them. Short Films were imported from the States. When the American Comics arrived in the 1940s, it became a combined art form that many Filipinos loved as it was somehow a cross between paintings,films, and literary stories. -
The Broadcast Industry
The broadcast industry started in the Philippines when the British company Eastern brought submarine telegraph from Hongkong to Manila. The Filipinos enjoyed the telephone system. When the Americans took over they handed the system to the local government. Henry Herman who first use small radio station later upgraded his small station into a big corporation but eventually it was closed down. -
Japanese Period
When Japanese occupied the country only those who have authority can choose what selected newspaper were allowed to run. The Japanese led the production of films and tapped Filipino directors and actors to make them. Usually the theme of the films that was shown to the Filipinos were the lower-class and ordinary people as heroes for the people emerged in the cinema. Underground media was operated during that time until the country was liberated from Japanese rule. -
The Broadcast Industry
Since radio became a hit in 1920s, it was the favorite among the Filipinos. It helped them in a way that they can further educate themselves and the public such as the farmers and workers. Francisco KoKo Trinidad created a system where radio acted like a classroom listening so that it can further enhance to educate the Filipinos. In 1947 to 1970 he created a radio program that was similar to British Broadcast Corporation. Then television came into the country brought by James Lindenberg in 1946. -
Local Online Media
Philippines officially connected to the world of the internet on March 1994 with various associations. On August 1994 the first commercial internet service was introduced by MosCom. This was the beginning of the rise of various systems and technologies with intentions of providing information and communication access online. Through internet cafes the Filipinos enjoyed surfing and gaining information about the world. The internets popularity became a useful tool on communicating. -
Globalization to Glocalization
Organizations expanded to operate globally -
Local Online Media
In just merely a short span of time which only took 20 years the Philippines has enjoyed the various benefit of being connected to the world global village. Filipino are very known among the world of being one the internet users who uses heavy usage of social media. The Philippines was named as the social media capital of the world in 2011 as 93.9% of the population area are into social media.
