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Instagram- mention new and upcoming products
Talk about the products on offer on all 7 posts. Every post must be different to the last -
Facebook adverts- mention event
Mention upcoming event with free samples of the brands products and entertainment too. -
Blog Post
Posts what they think about the brands as well as product reviews and their opinions of them. Will post once a fortnight. -
Period: to
Marketing Plan- Bolton Gin Company
(From 08\01\22- 09\01\22) Advertise on Facebook, Instagram and also do blog posts to grow the brand awareness of the company. -
Facebook ads- discuss event details
Promote upcoming event and mention location and date
Bolton town centre- The Dragonfly pub at 18:30 -21:30. tickets cost £3 each takes place on the 31st of August -
instagram ads- talk about new products
Mention ay new and upcoming products as well as existing products and talk about the upcoming drinks event too. -
Blog Post- opinion on event
Talk about the company's marketing scheme as well as the new upcoming event and the free samples on offer and their opinion of it. -
Facebook ad- discuss drinks at event
Talk about upcoming event and list the time and place as well as the products being included as free samples. With the chance to buy the bottles separately or in a pack after the event has ended. -
instagram- Event-Go over drinks on offer
Go over all of the products on sale and as free samples at the event and offer links to purchase tickets too. -
Facebook- list price of ticket, place, time
Post about the event, time, place and ticket price as well as links to to join the event. Also list the prices of the products on sale so the customer can be prepared. -
Blog post- Discuss event and build hype
Post about the upcoming event that is happening and the free samples of the products and the location and time of the event too and give opinion on it and try to build hype for the event too. -
Instagram- build hype for the event
Build hype around the event. Going over all of the free samples on offer as well as the chance to buy them at the event too and list the location and time of the event and ticket prices and a link to buy it. -
The Event- offer products and samples
Welcome guests inside, greet them and get to know them. Provide free samples and entertainment such as bands or a pub quiz. Offer all products at the end of the event in a pack or a single bottle. -
Instagram and Facebook- promote event
Do last minute ticket sales and promote products that are on offer too to build hype and awareness about the event. Also provide link to purchase tickets. -
Instagram poll on customer opinions of event
Do a poll and ask for opinions of the event and if they would go again. do another poll and ask how many people bought bottles of the free samples too. -
Facebook poll- Customers opinion of campaign
Ask followers what they thought about the event and the marketing campaign of the company and if it changed their views on the brand. -
Evaluate information from all sources
Evaluate poll results from facebook and instagram as well as channel growth and interaction, likes, blog interest, event feedback and the sales made from bottles and tickets.