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New logo reported by 247Sports
247Sports's Brandon Marcello reports that Auburn would be updating its traditional shield logo, making the "A" and "U" the same size. Outrage immediately ensues from fans. -
Not a logo — a "visual identity system"
Auburn responds to the report, clarifying that the shield redesign is not a logo, but a "visual identity system." Fan outrage grows. -
New logo begins to pop up around campus
The slightly altered AU shield begins to appear on campus, primarily in the new business building. -
Logo scrapped?
SGA president Mary Margaret Turton says at an SGA senate meeting that the university has decided to go a different direction and would no longer implement the new logo. -
University backtracks
A day after Turton's comments, AU chief operating officer Ron Burgess says Turton misspoke and the logo will continue as planned. -
University finally responds to FOIAs
University responds to 247Sports and The Plainsman, saying the logo's new design alone cost $30,000 to a NY firm. -
Logo appears in Auburn Arena
The new locker rooms in Auburn Arena are unveiled, and the new shield is on the walls and behind lockers for both the men and women's areas. -
University says logos will co-exist
Auburn says it will slowly implement the new shield alongside the old one. Frustrations among traditionalist fans reach a boiling point.