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Went ad-free and became a social networking platform instead
Similar to Twitter, by removing the ads, but relying on User and Developer subscriptions as a financial model -
Announced Crowdfunding intent
Goal: To reach USD 500,000 with 10,000 backers -
Launch of App.Net
Marketed as a service that lets app develpers showcase applications -
Announced crowdfunding intent
Min USD 500,000, 10,000 backers -
Exceeded crowdfunding goals
Raised USD 750,000 with over 11,000 backers -
Launched Annotations
Allows applications to attach arbitrary metadata to posts, which allows more complex features to be built using the App.net infrastructure -
Started an incentive programme
Divided a $20,000 monthly pool among participating developers based on application usage and user feedback. Mixed Media Labs' goal was to encourage developers to build on the platform -
Started free-trial invitation programme
Users can invite a friend to use App.net. If the friend accepts, they can use the service free for a month -
Became Freemium
Users with a paid plan could invite people to get a free tier account with a few limitations
