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The first newspaper ad was published about a house for sale in the Boston Newsletter.
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Benjamin Franklin began the advertising tradition in America. His Philadelphia Gazette had a full page of advertisements.
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The first successful "penny newspaper" founded by Benjamin Day revolutionized distribution by selling lots of 100 to boys to sell on the street.
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Volley Palmer was the first true ad agency man. He was in charge of brokering space for advertising rather than for the actual creation of the ads.
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The convention of advertising agents in New York occurred in 1873. A few years later, James Walter Thompson created the position of "account executive" for himself and went into the business of general magazine advertising.
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Department store founder John Wanamaker became the first retailer to hire a full-time advertising copywriter.
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A client spent $11,000 to advertise soap, a major product in America.
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A cola company bookkeeper named Frank Robinson came up with the original first trademark for the brand.
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N.W. Ayer began a marketing department in their agency based on the needs of clients.
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The first million dollar advertising client, The W.K. Kellogg company broke the million dollar barrier to promote its cereal products.
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Outdoor billboard ads were mostly under the control of a group of representatives from many different agencies that formed a new entity.
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The first sponsored radio show aired, inspiring an age of radio advertising.
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The advertising revenue plummeted from a high of $3.5 billion.
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The most financially successful magazine in the country published over 100 million dollars in ads.
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Radio surpassed magazines as the dominant form of advertising.
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7500televisions in New York were tuned in to see an ad of a watch ticking for 60 seconds.
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Color came into the picture, enticing everyone to have a color television.
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Mary Wells became the first woman to head a major ad agency.
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Congress banned cigarette advertising via broadcast media.
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A new style of TV tried to emulate the music videos that young people were coming to expect.
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Over 5 million people worldwide got internet, popularizing pop up ads.
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Regulations were placed as billings for internet advertising neared the $3 billion mark.
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Advertising product placement, virtual placement, crowdsourcing, and niche marketing are now commonly used.