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Coffee Coupon
if you buy 1 regular sized coffee you get another one free. These coupons will be distributed by direct mail to regular customers. This will improve the image of the restaurant because it shows we are making an effort to resolve the problem and get our customers back. -
Coupon plan 10th coffee deal
punch card will be used. So if you buy 9 cups of coffee you get your 10th free. I selected this promotion strategy because I have experienced this strategy before and seen how it has worked. This will draw people in to buy more coffee and improve our business. -
sweepstakes deal for half pice coffee refills
sweepstakes deal that includes a chance of winning half price refills for a year. We can do this by having a jar full of names and then choosing one at the end of the time period to enter. -
Free Wifi
A traffic builder we will use is offering free Wifi. This is a great way to get more foot traffic in the cafe because lots of people bring their devices with them including laptops. As seen in other coffee shops like Starbucks, people find coffee shops as a place to get work done. -
Free samples
Go to a local grocery store like piggly wiggly and have a free sample station of one of our coffee drinks. Everyone loves free samples so this will get our products out there and potentially gather more customers. We chose the location because it is near our restaurant and most of our customers are all from muskego.