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6000 BCE
First evidence of cotton use found in India and Pakistan
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100
Arab traders introduce cotton products to Europe
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Denim emerges from Nimes, France
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Lewis Paul and John Wyatt patent cotton Roller Spinning Machine
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James Hargreaves invents spinning jenny
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Eli Whitney invents the cotton gin
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The term jeans first appears by a Swiss banker in Genoa
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Levi Strauss moves to San Francisco
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Strauss and Davis first patent their blue jeans (jeans later dubbed the 501)
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German chemist invents synthetic indigo to dye jeans
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William Hart stars in 'westerns' wearing jeans, associating jeans with strength and heroism
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Denim is distressed to make them more fashionable (seen in Vogue, June 1935)
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John Wayne stars in 'Stagecoach' wearing a pair of Levi's 501s
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Period: to
US Soldiers and Sailors inadvertently show off jeans as casual wear around the world
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Bing Crosby is denied hotel access while wearing all denim. Levi Strauss created denim tuxedo in response
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Marlon Brando makes jeans even cooler by wearing them in The Wild One
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Marylin Monroe makes jeans appear more attractive and fashionable in 'River of no Return"
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Marlboro Man wears jeans while looking cool and tough in the advert
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James Dean wears jeans in 'rebel without a cause'
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Hippie subculture begins as a youth movement in San Francisco
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Levi Strauss introduces pre-shrunk jeans
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The Ramones signature look includes skinny jeans
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Gloria Vanderbilt launches her own line of designer jeans
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Catherine Bach wears daisy dukes in The Dukes of Hazard
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Hip Hop popularizes baggy jeans while metal and punk sticks to skinny jeans
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Bruce Springsteen wears 501s on the cover of 'Born in the USA'
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Time magazine names Levi’s 501s the “Fashion Item of the 20th Century"
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Levi's stadium opens in San Francisco and is referred to as Field of Jeans
