-
Jan 1, 1450
Printing Press
Johannes Gutenberg
– Germany in the 1450s
– Invents movable type printing press
– Printing press revolution -
Period: to
Advertising
-
Penny Press
Steam powered press and growing literacy make high circulation newspaper viable by 1830s
• 1828: election of Andrew Jackson sparks interest in the common man
• 1833: New York Sun sparks penny press revolution
– Cheap
– Wide circulation
– More advertising revenue and
newspaper competition
– Professional reporters and getting the news first -
Magazines
Godey’s Lady’s Book founded in 1830
– Sara Josepha Hale becomes editor in 1837
– Influences women and promotes a new way
of living
• Scientific America founded in 1845
• Harper’s Monthly founded in 1850
• Rise of visual culture -
Telegraph
Morse introduces telegraph in 1844
– Associated Press formed 1849
– Inverted pyramid style of news writing
• Rise of factual reporting (objective) -
1880's
Newspapers and magazines take advantage of
– Increased advertising due to
• Department stores (newspapers)
• National distribution of brands (magazines)
– Newspapers and yellow journalism
• Development of newspaper chains
– Magazines and muck racking -
20th Century
Ladies Home Journal and Saturday Evening Post are the most
popular magazines
– Ladies Home Journal crusades for women’s right to vote
– Saturday Evening Post is conservative
Latt 20th Century
Advertising shifts towards broadcasting
– Cities loose competing newspapers
– Newspaper chains become dominant
• Shift of advertising to television forces magazines towards segmentation and literary
• Tabloid newspapers develop in USA -
Digesting
Magazines develop digesting
– Reader’s Digest 1922
– Time 1923
