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First Wimbledon Tournament
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Slazenger: Official Ball
In Slazenger’s first year at the Championships, each ball was hand sewn and no two were exactly the same. Construction was of rubber with a wool cloth covering. <a href="http://www.brandrepublic.com/search/articles/phrase/Slazenger/sortby/date/dateGroup/all/headlineOnly/true/" TARGET="_blank">Search for the latest marketing news on Slazenger on Brand Republic</a> -
Robinsons: Official Still Soft Drink
To highlight its long-running sponsorship of the Wimbledon Tennis Championships, Robinsons has produced some memorable advertising over the years.
<a href="http://bit.ly/d93x7M'" TARGET='_blank'>wimbledon, imagine' by Bartle Bogle Hegarty</a> <a href="http://bit.ly/aEer8K" TARGET='_blank'>Robinsons- Wimbledon Microsite</a> <a href="http://bit.ly/b9TxC2" TARGET='_blank'>Search for the latest marketing news on Robinsons on Brand Republic</a> -
Wimbledon first televised by the BBC.
This year, the BBC produced a 60-second trail to promote its coverage of the All-England Tennis Championships. Featuring the main British contender, Andy Murray, the trail takes the viewer inside Murray’s mind as he prepares for the championships. <a href="http://bit.ly/jRhT9" TARGET='_blank'>BBC 'wimbledon trail' by Red Bee Media,</a> <a href="http://bit.ly/caWAsQ" TARGET='_blank'>Search for the latest marketing news on the BBC on Brand Republic</a> -
Rolex: official timekeeper
Rolex appears on the Centre and No.1 Court scoreboards as Official Timekeeper and is associated with Hawk-Eye on screen on Centre, No.1 Court and Court 2. <a href="http://bit.ly/caWAsQ" TARGET='_blank'>Search for the latest marketing news on Rolex on Brand Republic</a> -
IBM: Official Supplier of Information Technology
IBM has been the Club’s IT consultants since 1990, building and powering the Wimbledon website, as well as providing much of the technology on the court. This year, IBM and Ogilvy have teamed up to launch an official <a href="http://bit.ly/bJv8MB" TARGET='_blank'>Wimbledon mobile app, 'Seer',</a> <a href="http://bit.ly/bYzHy1" TARGET='_blank'>IBM - Wimbledon Championships</a> <a href="http://bit.ly/94XFlw" TARGET='_blank'>Search for the latest marketing news on IBM on Brand Republic</a> -
Group 4 Securicor: Official Securiy Services Provider
<a href="http://www.brandrepublic.com/search/articles/phrase/g4s/sortby/date/dateGroup/all/headlineOnly/true" TARGET='_blank'>Search for the latest marketing news on G4S on Brand Republic</a> -
Nescafé: Official Coffee
<a href="http://bit.ly/bXzfCM" TARGET='_blank'>Search for the latest marketing news on Nescafé on Brand Republic</a> -
Lanson: Official Champagne
<a href="http://bit.ly/baDLhf" TARGET='_blank'>Search for the latest marketing news on Lanson on Brand Republic</a> -
Häagen Dazs: Official Ice Cream
As the official ice cream supplier to the Wimbledon championships, Häagen-Dazs has created two special shops within the All England Lawn Tennis Club. <a href="http://www.brandrepublic.com/search/articles/phrase/Haagen-Dazs/sortby/date/dateGroup/all/headlineOnly/true/" TARGET='_blank'>Search for the latest marketing news on Häagen-Dazs on Brand Republic</a> -
Polo Ralph Lauren: Official Outfitter
Polo Ralph Lauren is the Official Outfitter of Wimbledon. Polo Ralph Lauren is the first designer in Wimbledon’s history to create and outfit all on-court officials. Polo Ralph Lauren has also hosted a series of live Q&A event with Boris Becker on its Wimbledon Microsite, <a href="http://www.legendsclinic.com" TARGET='_blank'>Legends Clinic.</a> <a href="http://bit.ly/9d1uIk" TARGET='_blank'>Search for the latest marketing news on Polo Ralph Lauren on Brand Republic</a> -
Blossom Hill: Official Wine
Blossom Hill became the Official Wine of Wimbledon in 2007 with a trade-focused campaign, “Blossom Hill to Serve." In the years following, the campaign developed into the consumer arena. This year, Diageo has invested £1m in summer marketing activity for wine brand Blossom Hill, centred on its sponsorship of Wimbledon tennis championship. <a href="http://bit.ly/d5CSmZ" TARGET='_blank'>Search for the latest marketing news on Blossom Hill on Brand Republic</a> -
Evian: Official Bottled Water
Evian became the Official Bottled Water in 2008 as part of a long term contract providing bottled water to the players, court officials, ball boys and girls, as well as offering a range of their products for sale in all catering areas at Wimbledon. <a href="http://www.evian.com/#/en_GB/38-Wimbledon-2010" TARGET='_blank'>Evian - Off-court at Wimbledon</a>
<a href="http://bit.ly/8XDzbf" TARGET='_blank'>Search for the latest marketing news on Evian on Brand Republic</a> -
HSBC: Official Banking Partner
As Official Banking Partner of The Championships, HSBC provides banking facilities at Wimbledon. In 2010 HSBC will be promoting The Championships in the USA via an outdoor screening in the Rockefeller Centre in New York. HSBC also continues to sponsor the <a href="http://hsbcroadtowimbledon.com/" TARGET='_blank'>Road to Wimbledon National 14 and Under Challenge</a>. <a href="http://bit.ly/c7ItEV" TARGET='_blank'>Search for the latest marketing news on HSBC on Brand Republic</a> -
Hertz: Offical Car
For 2010, Hertz has set up a competition to win centre court tickets by guessing how many tennis balls fit in a Hertz car. <a href="http://www.drivingthechampionships.co.uk" TARGET='_blank'>Hertz - Driving the Championships</a> <a href="http://bit.ly/aJp8bs" TARGET='_blank'>Search for the latest marketing news on Hertz on Brand Republic</a>
