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Introduction
Takara Tomy first invented this toy product line in 2000.
Takara Tomy hired an anime artist to create a TV cartoon series to promote their toys. -
Growth
In 2002, Hasboro began selling Takara Tomy's product internationally. It became one of the largest growing toy products in the market. As of 2005 about 100 million units were sold. Official competitions were help across the globe. -
Maturity
Beyblade began coming out with new products such as a plastic arena, automatic ripper, and detachable pieces. Takara began selling blades with extended edges and metal pieces for look and effect. -
Decline
Due to the growth of the internet and increase in online gaming, beyblades began to decline. To combat this decline they came out with an app, Beywarriors, to cope with the shift to online gaming.
