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VALENTINE'S DAY TIMELINE.

By ntfkurtz

  • Promotions of St. Valentine's Day starts.

    The Morinaga Chocolate Company began its campaign to promote St. Valentine's Day in Japan.
  • Period: to

    VALENTINE'S DAY

  • Flowers Get Meaningful.

    The day flowers became symbolic~ Adopted for Valentine's Day.
    EXAMPLE:
    Bleeding Heart~ Hopeless, but not heartless.
    Gardenia~ I love you secretly.
    Lily of the Valley~ Let's make up.
    Rose~ I love you passionately.
    Sweet William~ You are gallant, suave and perfect.
    Violet~ I return your love.

  • Japanese tradition of White Day starts.

    Day for men in Japan to give Okaeshi ( a gift in return for what was already given) to the women who gave them chocolate on Valentine's Day.

  • Giri (Obligation) method developed.

    The unspoken rule that whatever is recieved must be given back in some form of gift.

  • Tradition becomes known as 'White Day'.

  • Decision to make White Day a campaign is established.

    The All Japan Sweets and Confectionary Makers Union conveyed in Nagoya and decided to make White day an official campaign.

  • Campaign Implemented.

    Campaign of White day officially implemented.

  • Campaign Turning Point.

    White day became a huge success in the fifth year and was the turn around from failure to an official holiday. It was then necessary to continue the holiday.