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Yahoo founded
with $$ from Sequoia Capital -
CEO Tim Koogle
Home page now includes news feeds, and Yahoo Incorporates -
Yahoo IPO
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Yahoo acquires Four11
for US$94M (later becomes Yahoo! Mail) -
Yahoo integrates Google search bar into webstie
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Yahoo! acquires Viaweb and Yoyodyne Entertainment
($49M) becomes Yahoo! Store and direct marketing -
Google, Inc
Larry Page, co-founder, sits as CEO -
Yahoo! acquires Geocitites and Broadcast.com
(for $4.58B and $5.7B respectively) -
Google moves to Palo Alto and has 60M+ index pages
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Yahoo stock hits all-time HIGH
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Google sells advertisements based on key words (AdWords)
This method started by goto.com, later Overture Services, a Yahoo acquisition) -
Google Images/Categories
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Eric Schmidt is named Google's CEO
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Tim Koogle steps down; Terry Semel CEO
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Yahoo stock at all-time LOW
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Google News & Shopping
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Yahoo! acquires HotJobs
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Yahoo! pairs with SBC for dial service
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Google AdSense and Google Books
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Google acquires Pyra Labs (Blogger)
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Google Earth, Google Scholar
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Yahoo! announces Yahoo Research Labs
for invention of technology and solutions -
Yahoo! drops Google, launches own search engine
Yahoo! acquired Overture Services, Inc in July 2003 -
Yahoo! announces "paid inclusion" for search
web crawling is free for sites, but search result sites must pay yahoo -
Google IPO
investing included $$ from Sequoia Capital -
Google Maps and Google Analytics
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Yahoo! Music
provides streaming audio, music videos, internet radio, artist features and music news -
Yahoo! acquires Ludicorp created Flickr
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Google acquires Android Inc.
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Yahoo! acquires Konfabulator
(later free Yahoo! Widgets) -
Yahoo! acquires 40% of Alibaba.com
(US$1B) -
Nasa and Google announce research partnership
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TiVo and Yahoo! team up
Yahoo! features on TiVo set -
Yahoo!7* covered Austrailian Open and, later, 2006 Olympics
*(partnered with Australia's Seven Network) -
Yahoo! acquires del.icio.us
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Google acquires YouTube
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Google acquires Writely (later Google Docs) and creates Drive
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Google and Sun Microsystems share/distribute their technology
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Yahoo! launches new search advertising (Panama)
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Google launches Gmail
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Google acquires Trendalyzer and Adscape
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Yahoo! Co-founder Jerry Yang as CEO
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Yahoo! acquires 35% of ad company
Indian Tyroo Media Pvt Ltd -
Google launched Adsense for Mobile
monetized mobile searches -
Google launches Chrome
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Yahoo enters in partnerships
Rhapsody (digital music) and T-Mobile (cellular) -
Carol Bartz is new CEO at Yahoo
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Yahoo! acquires sports startup Citizen Sports
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Yahoo! launches Android mail and messenger
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Google+ launched
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Larry Page (co-founder) named CEO
... again -
CEO Bartz fired
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Yahoo! acquires Interclick
online user behavior identification and targeting -
Scott Thompson CEO of Yahoo!
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Yahoo sues Facebook over patents, so Facebook sues Yahoo
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Yahoo! lays off 2,000 employees
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Allegations about Yahoo CEO surface
CEO Thompson leaves with chairman Roy Bostock -
Yahoo! sells half of Alibaba stake
(US $7.1B) -
Marissa Mayer appointed CEO
interim CEO Levinsohn leaves Yahoo! -
Ali Baba share repurchase announced
Yahoo! to net $.3B -
Yahoo acquires SnipIt
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Google acquires Waze
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Tumblr takes over Yahoo!Yodel
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Insider stock deal depletes Yahoo's cash
Yahoo! corporate director, Daniel Loeb sells his stock for double what he paid for it -
Yahoo closes over 13 service closures, deactivates inactive accounts
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Yahoo's Tumblr displays docs related to NSA intercept
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Yahoo launches month-long logo change
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Java malware discovered in Yahoo
being delivered to 300,000 Yahoo! users per hour upon discovery -
In 2014 Yahoo! makes five big acquisitions
Wander (social diary), Distill (technical recruiting), RayV (video streaming), Flurry (mobile), ClarityRay (ad startup) -
Yahoo! acquires Polyvore
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Google reorganizes, now under Alphabet Inc
spin off non-internet brands into independent subsidiaries -
Sundar Pichai named Google CEO
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Google launches Google Analytics 360
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Verizon buys Yahoo's operating business
(US $4.8B) effective Q1 2017 -
Google has has acquired 197 companies
as of 06/2016 Has only divested in four -
Yahoo! has acquired 114 companies
as of 06/2016