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Music Video Questionnaire
Our First Questionnaire We asked our first questionnaire to our potential target audience to figure out our demographic and what they expected to see in our product. -
Focus Group: The Origins of our Music Video - pt 1
Our First Focus Group: We wanted to establish what kind of images, characters and names suited our song early on in the production, so that we could develop these ideas throughout. From this focus group, we reconsidered Ella, Mia and Robyn's audition, finally deciding to cast Robyn. -
Focus Group: The Origins of our Music Video - pt 2
It was suggested we explore locations that link to water such as rivers, docks and beaches, along with locations that connote to playing such as parks.
When choosing an institution name, our target audience liked BeBop Happy and Melody Music.
Cailin suggested 'Robyn' and linked it to artists such as Sia, Beyonce and Adele; we knew we had stumbled across the perfect artist name for our project. -
Focus Group: The Origins of our Music Video - pt 3
When considering clothing, denim immediately was blurted out by Ella, which was also one of the more popular results from our questionnaire, reinforced by Cailin's suggestion of casual clothing.
Yoli and I adore the idea of having a bird representative both of Robyn and of songbirds (and thus music) is a great image to have as our logo.
Pastel blues and pinks are gentle colours that represent themes of childhood and growing up really well, suggested by Justin! -
Music Video Questionnaire: RESULT - pt 1
Our Questionnaire Results:
Our questionnaire results showed us that more than half of our audience is female, and the majority of our audience are 18 and under (with the majority between 16-18). This means we will be looking at a target audience of teenagers.
Colours expected to be seen in our style of music video include: light blue, black, pink, purple, red and white. -
Music Video Questionnaire: RESULT - pt 2
The majority of our audience believe there should be a mixture of high key lighting and low key lighting in our video, to add atmosphere. The most popular video style of an indie music video chosen is narrative, so if we add a storyline to our video, it should be more successful within our audience.
To establish our artist, our audience would prefer to see our star in the video.
The most popular costume styles include: "western/folk", "smart/glamorous", "sexy/revealing", "tomboy". -
Music Video Questionnaire: RESULT - pt 3
More than half of our audience believe there shouldn't be dancing in an indie music video.
Our audience expect to see a lot of colour correction, and doodle animations, green screen, slow motion and fast motion used occasionally.
The majority of our audience think dialogue in an indie music video is enjoyable when used correctly, although some may find it interrupts the emotion of the song, others believe it adds uniqueness and personality to a music video. -
Reviewing Favourite Videos
I developed an understanding of style and preferred narrative - the more relatable the characters or storyline, the more popular it is. That being said, the more abstract or outrageous also makes videos popular, depending on the artist and song.
I liked the editing style of Artic Monkeys' 'Hellcat Spangled Shalalala', the vintage style suiting the band and their soft rock sound. The colours of Eden's 'Drugs' made flashbacks and the present definitive and the narrative easy to follow. -
Focus Group: Choosing Our Logo
Choosing our Logo: Before this focus group, I thought I knew which logo they would like best, however, I was proven wrong when another of my designs was voted most popular. This made me realise how important it is never to assume things about an audience, nor look too deeply into things, as the most important representations are shown proudly, loudly and obviously. -
Focus Group: Music Video - Draft 1
Having this focus group give feedback was extremely helpful as as several fresh pairs of eyes were able to spot certain things that Yoli and I hadn't noticed, such as a clip where it seems Arthur moves to look up Robyn's skirt. It made us realise that there were certain shots that didn't work, along with ones that worked incredibly well. We learnt that the lip syncing had to be adjusted, and that the scene with Robyn, Arthur and the statue is too long to keep our audience engaged. -
Focus Group: Music Video - Draft 2
From this focus group, we learned that our audience would appreciate an introduction to our music video with a title, similar to 'Robbers' by The 1975
We learned that there wasn't a clear enough difference between flashbacks and present day shots - it was suggested we filter one to contrast the other. -
Focus Group: Music Video - Draft 3
Feedback from our focus group showed us that our stop-motion title, though a childish effect, was popular among our target audience.
We also learned that our audience appreciated continuity with backgrounds, as we have a number of locations included in our narrative, our green screen would work more efficiently with just one background (the hand-drawn oceanic scene). -
Focus Group: Music Video - Draft 4
We learned our audience wanted more footage of our artist at the beginning of the video, as she doesn't appear for the first 30 seconds. Our audience thought the personal interviews by the bridge of the song added honesty and personality to the piece, making them more able to relate to our video and enjoy it more! -
Video Effects Questionnaire
Video Effects Questionnaire: Specifically, I asked about the glitch and doodle effect as I wasn't sure if or when to use them.