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This was one of the first sites of it's kind and was a pioneer in the social media world until other sites ultimately made it obsolete.
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This adds to the ways that social media users can pretend to be something they're not. "Filtering" the way you look to appear more silly, pretty, or even dog-like.
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This is derived from the previously known app Musical.ly. Another fad app that grew in popularity quickly and is used unendingly by people of all ages.
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Social media users reaches an all time high at 2.62 billion users, proving that it is without a doubt on the rise.
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The three major online companies have basically acquired everything at this point. They are always looking for new up and coming apps, sites, and companies they can purchase to increase their valuation.