Brand

Victoria's Secret

By danielaontaneda

  • Founded

    Founded
    Founded in San Francisco California in 1967 by Roy Raymond

  • Raymond sold VS to Wexner

    Raymond sold VS to Wexner
    • Raymond sold Victoria's Secret Inc. to Leslie Wexner, creator of Limited Stores Inc of Columbus, Ohio, for $1 million
    • Victoria's Secret grew to five stores
    • 40-page catalog
    • $6 million annually

  • Quality Problems

    Quality Problems
    Brand faced a gap in management leading to the company being "plagued by persistent quality problems"

  • Growth

    Growth
    Brand's 1,000 stores across the US accounted for one-third of purchases in the intimate apparel industry